Decathlon is a French sporting goods retailer with more than 1000 stores worldwide.
The problem we faced was that most people only saw us as a sports store and not as a potential employer. The video changed that.
Decathlon wanted to create awareness for their new store in Ghent and recruit 75 suitable people.
To create a fun video that conveys the company culture and the desired job profiles and encourages people to visit the new store in Ghent.
More than 90% of applicants came to Decathlon thanks to the video.