Inspiration
workshop
Video is great, but understanding video is even better.
(01) — workshop objectives
Today you
- know that video is the best performing type of media
- have heard a lot about video but don’t quite know how it fits your marketing approach
- want to know how video can be valuable for your brand, product or service
- feel you’re stuck in your way of thinking and need fresh eyes to look at your video content
- need some good insights on video trends
You will be able to
- understand the value and potential of video
- use the many cases and video examples of the day to kickstart video ideas
- add relevant video content that reaches its goals to your marketing plan
- spot opportunities to better your communication and stand out
- know how your competition is presenting themselves and how you can differentiate
(02) — what to expect
Before
Before we can get started we need some input from your side. What you would like to achieve with this workshop?
Let's ask some questions
- What type of sector are you in or do you need video for?
- What kind of video do you need input on? For both topics and formats. E.g.: Employer branding = topic & E.g.: Recruitment video = format
- Does this request fit into a larger content or marketing plan?
- Who is or are your target audience(s)?
- Are there any specific video formats, channels or examples you want to discuss or get insights on?
(02) — what to expect
During
Get inspired and discuss these insights with your team during the workshop.
Content
- Interesting examples and cases relevant to the topics and video formats you want to discuss
- Insights on how to implement these topics and formats in your marketing communication
- Video trends and insights
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(02) — what to expect
After
Receive
PDF export of the workshop with all the exercises and answers of you and your team.
(03) — practical
Practicals
Duration
Team
Location
Food
Half day
2 StoryMe'ers
Our Ghent office or yours
Breakfast & lunch
Participants
Amount
Max. 8 participants
Our team
Amber
Creative Brand Strategist
Koen
Art Director Animation
Dries
Art Director Film
Christine
Senior Producer