💡 Video drives a 157% increase in organic traffic from search engines!
By adding video to your content efforts on multiple platforms, you'll bring eyes to the prize - your website! Your website is where the conversions happen, so it's important to take a step back and look at how video naturally helps increase traffic to your site.
Creating video content is great because search engines prefer it. Hosting videos on your website and platforms like YouTube and Vimeo increases the chances that you'll rank high in Google. But first, make sure to optimize your video by setting it up for success:
When done right, email marketing keeps your brand top of mind, and it's the perfect chance to offer useful content to your audience and keep them up to date with what your company is doing. Before you can get people clicking on your website, they need to open the newsletter first!
Video newsletters (include 'video' or 'watch this' in the subject line) boast a 19% increase in open rates, so there's that. Make sure to make it easy for your readers and include CTAs that link properly to your website. Also, if your thumbnail links to a video, make sure there's a play button on the image. Even better: include GIFs that link to the full video to allow that video feeling in your email.
To link to her full video signature, Gaelle uses a fun little gif in emails!
Here's the thing: posting a video alone to social isn't enough.
Have you noticed if you type in How-To that a video pops up at the top of your search? Google is taking note that people don't want to sift through a bunch of text, they want to learn quick and easy: with video. If your company offers valuable advice, upload your answers and tips in video to your site, hosting platform or social. The chances others will come to your content via search is high, and if you offer super valuable how-to content, they'll want more on your website. That's what we call great customer care.
The click-through-rate of video ads is 1.84%. Compare that to the CTR of a plain text ad with .20-.50% CTR. As people thumb through their newsfeed, it's proven that they're more likely to engage with a video ad. Have an event or product launch? A content campaign to spread far and wide? Whenever possible use video in your ads across all platforms. You're upping the chances of a higher CTR, and of course, more traffic to your site!
To promote all the ways we use video to solve HR challenges, for example, we created this ad to use in our Facebook and Instagram campaigns, causing both the click-through and engagement rates to double!
Hosting online events like webinars is a great way to offer value on your home turf, your website! If you have a strong marketing plan in place and SEO optimized landing pages, you're in good shape! In addition to driving traffic to your site, webinars are valuable for lead generation and content repurposing later on.
Was this information helpful for you? Talk to our Video Strategists to get more traffic to your website with video!