This week Broederlijk Delen launched its new campaign. The 25% Revolution is a short documentary about system change. It makes clear that the current economic model of unlimited growth is unsustainable and that we must look for alternative methods to our way of life.
StoryMe came up with the concept and collaborated with sustainable film production house Mercator.tv to create a powerful storyline that delivers a unified message; it only takes 25% of the population to bring about change. That's right, that’s how big a minority needs to be in order to reorient society. The documentary gives the stage to inspiring thinkers and entrepreneurs like Kate Raworth, Robby Moors and Barbara Trachte. Real "doers" that share their stories and obstacles, as well as how we can overcome these obstacles together. They motivate us to be entrepreneurs.
Any change requires courage and rebellious action. The purpose of this documentary is to help people understand what systemic change is and to spur them into action. We’re looking for the rebels of today and how they can inspire us.
Video is a powerful medium to achieve this. We strongly believe in our mission 'Video First', and the impact that video has in getting the message out there, and in reaching the broadest possible audience of volunteers & individuals that want to get involved.
The full documentary premiered on Tuesday, March 16 and you can re-watch the full documentary here or via Facebook and YouTube. In addition to the experts that speak in the documentary, you will hear key figures speak during the panel discussion afterwards, including Nick Meynen (European Environmental Bureau), Katelijne Suetens (Broederlijk Delen) and Dries Coomans (StoryMe).
Following the premiere of the Dutch version of the documentary, other European releases are planned for April 22 in Germany, Poland, Spain, Greece, Italy, Lithuania, France, Bulgaria, Portugal, Slovenia and Hungary.
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