What is Video Marketing?
Put simply, Video Marketing is using video as a visual medium to explain, sell, or promote a product or service online. It's pretty amazing if you ask us. When used the right way and targeted to the right audience, using video in your communication can help increase sales, generate leads, promote brand awareness, and much more!
What Video could benefit my goals?
One size doesn’t fit all! It depends on what business goals you’re trying to achieve. Whether you’re looking to increase awareness, generate leads, recruit top talent - among other things - different video types can help you reach different goals. For instance, if you’re looking to build trust and credibility around your brand, maybe a testimonial video would work best. Have doubts? Our Video Strategy team can help give you more clarity on this!
What’s my role in the Video production process?
As a client at StoryMe, you’ll be involved in key points during production to ensure we have a super smooth collaboration. First off, we’ll start with the creative brief where we’ll offer possible solutions to address your problems. After the brief, we’ll present the storyboard and script to make sure expectations are aligned. Throughout the process, we make sure to maintain your values, assets, and color guides if provided. Our project managers will reach out to you for input on other key moments (for example, choosing a voice over option).
What are the benefits of Video Marketing for a marketing department?
A marketing department can benefit from video in many ways. Some examples include energizing your communication (email, social posts) to reaching your target audience, promoting an event or campaign for your organization, and more.
What are the benefits of Video Marketing for a sales department?
The same goes for a sales department using video! Using video in a company to explain the product or service easily means that contacts become better qualified. With video you can see a measurable impact, a quantifiable click to conversion rate, and more. Sales teams can use video to improve their outbound strategy and personalize their outreach.
What are the benefits of Video Marketing for HR use?
There’s also several benefits for HR departments when video is brought into the mix! Video can be used during the beginning stages of the application process; video can help streamline internal communication within a company; and video can communicate new policies and rules within an organisation to make sure everyone is on the same page.
What is Video Strategy?
Video Strategy is putting the right video in front of the right audience, at the right time, on the right channels. At StoryMe, our Video Strategists will work with you to plan the right video based on your specific business goals. They then track your video’s performance by analysing, optimising, and reporting back on the metrics that matter most.Video Strategy is putting the right video in front of the right audience, at the right time, on the right channels. At StoryMe, our Video Strategists will work with you to plan the right video based on your specific business goals. They then track your video’s performance by analysing, optimising, and reporting back on the metrics that matter most.