HR: Decathlon

Decathlon is a French sporting goods retailer with more than 1000 stores worldwide.

Goal 🎯

Decathlon wanted to create awareness for their new store in Ghent and recruit 75 suitable people.

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Challenge 💪

To create a fun video that conveys the company culture and the desired job profiles and encourages people to visit the new store in Ghent.  

Result 🚀

More than 90% of applicants came to Decathlon thanks to the video.

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Nathalie Landuyt

Vice President Ghent

The problem we faced was that most people only saw us as a sports store and not as a potential employer. The video changed that.