European Charcot Foundation is an independent non-profit organisation that researches multiple sclerosis in Europe.
European Charcot Foundation wanted to reach its target audience and encourage them to come to the 25th annual meeting.
To create an intriguing video that draws attention, gives enough information about the annual meeting and encourages people to participate.
On average, the booth is visited 20% more at conferences.
We chose for video because we wanted to reach a younger audience. Something that is not easy to do in our sector.