Brand Awareness: Graco

Graco is a market leader in material handling systems and components.

Goal 🎯

Graco wanted to create awareness for airless paint pumps and encourage painters to switch to this newer technique.
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Challenge 💪

To make an appealing video that highlights the advantages of airless paint pumps and convinces painters to use this technique.

Result 🚀

The video was watched by more than 14,000 people in over 10 different languages. The video had a totalview rate of 55%.
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Jan Jansegers

Marketing Manager

Thanks to the video, it’s become so much easier to explain the advantages of our paint pumps.