Video Content is King and It's Taking Over

Online video is an undeniably powerful medium. These days, as video takes over the web’s digital real estate, brands are waking up to the fact that the full potential of video means stunning possibilities for businesses, both big and small. The truth is, it's an often times untapped resource for companies wanting to connect with their audience. The Video First Conference on November 30th is the place to celebrate video's positioning as content king, but above all,  it's an event to meet with the best international digital minds and learn from video experts at Europe's very first Video Strategy event.

What’s the Video First Movement?

The Video First movement is a mentality. It’s a way of thinking that will transform the way we view video content now and in the future. Being part of the Video First movement means choosing the most immersive and engaging content there is - video.  Online video isn’t just a fringe luxury for companies anymore, but a necessity for companies wanting to stand out among the digital clutter.

The idea of Video First definitely didn’t happen overnight. From the first viral cat video, to the countless social videos flooding our Facebook feeds, online video has proven its massive popularity and far reaching impact. Now, after gaining massive momentum over social media the past few years, it's an undeniable content force that deserves attention from entrepreneurs, marketers, and all anyone wanting to get serious with digital.



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Strategize to Maximize

It’s time to stop thinking of video as a hot online marketing tool, but instead a powerful tool for every department within a company. Yan Ketelers, Video Strategy Manager at StoryMe, describes Video First strategy as 'feeding the right audience the right video at the right time on the right channel.’  Indeed, it's the power to harness the best content and communicate it to the right people at the right time.


Video Strategy or White Noise?

Despite video being on the rise and having a prominent role within traditional business models, most businesses still aren’t fully aware of how to strategize and maximize the power of video. If used correctly, video creates major opportunities to connect with your audience and engage them like none other. However, use video incorrectly or without a well-thought-out strategy, and it could backfire big time. 


Wondering Where and How to Start? Join the Video First Conference!

Eleven international video thought leaders will come to Ghent, Belgium to guide you from video strategy to video results in one day. The international speakers will explore and inspire you with the idea of implementing video across different company departments and leave you with tangible insights and  takeaways in diverse sectors such as finance, HR, marketing, communication, and more!

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