I have a video! But — now what…?!
Video is not foolproof. You’ll have to make sure people can easily find, view and share your video online — or all your hard work will be in vain. Fortunately, it’s your lucky day! Below, there are some essential steps to maximize the success rate of your video.
First things first: check your social media platforms! There really is no way around it. Facebook rivals Youtube as one of the most popular video distribution channels and flaunts incredibly easy and accessible liking and sharing tools. Like Twitter, these mediaplatforms reach a large and widespread audience.
Shorter videos can easily increase your online visibility on these immensely popular visual platforms. Twitter, for example, allows videos up to 30 seconds. If you want to reach a younger audience, Snapchat and Instagram will do the trick. Snapchat allows videos to 10 seconds. Since April 1st 2016, Instagram allows users to post 1 minute videos on their profiles. Social media progresses over time, make sure you keep up too!
Optimize your video for mobile devices. In the past years, the number of mobile video views has astoundingly grown. For now, more than 50% of YouTubes’ views are on mobile devices. And it looks like that impressive growth is only getting bigger. Trends such as 360° videos, autoplay function or vertical videos are booming business and in full growth.
Social media have apps available for smartphones that automatically play your videos, so that’s a nice bonus! But make sure videos on your website can also easily be viewed and shared on mobile devices.
The most important online hub to place your video is your very own homepage. Studies have shown that people spend 2 more minutes on a website when there’s video involved. People get a first impression of your company’s brand message on your homepage. It ‘s exactly the place where you want that extra online attention. If you upload your video on external video platforms, always link back to your homepage in the video description. In that way, they can become immersed in your brand.
Optimize the SEO of your video. No matter how funny or informative your video may be, if your audience can’t find it, it won’t help your brand reach its full potential. Give your video a short and catchy title and use keywords in your description. Think about the keywords your audience might be typing into online search engines – then use them in your title and video description!
Measure your video’s performance. Though you might’ve thought of a detailed video marketing strategy before you released your video, it’s essential to keep an eye on the attention span and drop-off rates – and adjust your strategy accordingly. There are a bunch of tools such as Wistia, Hubspot or Google Analytics that can help you out. Vimeo also has an easy-to-use tool to collect your personal stats. Ours taught us that the above video from ‘Founding Fools’ had 63 likes and more than 1500 views only in 4 days! Keeping track of these analytics is really simple and will offer you all the information you need to optimize and adjust your video marketing strategy.
So. That’s it. If you follow these simple steps, your brand is about to boom.