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How to start with video?

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You know how toddlers go through that mind-numbing ‘why’ phase? They ask you why something is the way it is 500 times a day. Well what if these kids were onto something? Asking yourself ‘why’ is one of the most important things to do when it comes to making decisions, and creating video content is no exception.

You decided to create a video. That’s great!: a self-help guide to producing great video content.

Before you press play on your video project, ask yourself: what is the goal of this video? It sounds simple but it’s trickier than you think. Korneel will give you three pointers to consider when defining your video game plan.

What problem will the video solve?

Sorry to burst in with a buzzword bingo cliché, but you need to create value for your customer. Your video should be the answer to a question or problem that they have. This video, for example, helps people who want to make video content but don’t know where to start. Maybe your video could show people how to change a tyre. Or explain how we could live in a world that has hoverboards. Because by all means, let there be hoverboards.

What is the key message?

Keep it simple! You are handing people the solution to one specific problem. You’re not one of those weird street musicians who play the trumpet while juggling bagpipes and a tiny cymbal. Consider the specific problems your customers may have and create one video per key takeaway.

When will the video be successful?

Zig Ziglar once said: “If you aim at nothing, you will hit it every time.” With a name like that, you can only be right, right? Define clear, quantifiable goals for your video projects.


  • I want 5000 people to view this video by the end of Q2.
  • I want 25 people to share this video in the first week after its release.
  • I want 60 people to download the white paper relating to my video by the end of this month.

How do you define success?

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Tags: Strategy, Marketing