Video and storytelling are a match made in heaven. They lead your viewer through a whirlwind of emotions, along twists and turns, without losing their attention. Here are a couple of guidelines that will help you to tell your brand story like a champion:
The villain, the hero and the phew moment
Every story needs a beginning, a middle and an end. I’m sure you know that much. But it also needs a villain, a hero and a phew moment.
The villain doesn’t have to be an evil mutant out to destroy the universe. It can be a nuisance or a problem your audience has, like not having time to go to the store and pick out an inspiring recipe every week night.
It needs a hero. Congratulations: that’s you! The hero will always help the audience to defeat the evil villain. It is the hero who prevails in the end and rides off into the sunset.
Lastly, it needs a phew moment. You know, that moment where you think that everything is lost and suddenly, beyond all expectation, the hero prevails. Phew!
It is your time to shine. Be authentic. There’s no use in staking false claims and making empty promises. Be you. Be real. Give the audience a glimpse of who you really are and what you can do through smart USP's.
How do you make a difference? How does your heroism help the audience to vanquish the evil villain? What makes you…you?
Go out with a bang
Phew, you have successfully drawn your audience into an engaging story. Now is the time to end in style with a great call to action. What do you want your user to do? Think of one single action that would make your story a success. Do you want them to go to your website? Share your video? Or just subscribe to your newsletter? You decide. Get creative with your copy.
And always remember...keep it simple.