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Our 7 steps to the perfect video

Wistia video thumbnail

Video makes things easy, but they’re an adventure to make. To ensure a smooth ride for everyone, we like to follow these foolproof 7 steps to get the ball rolling. We’ve listed them for you right here so give them a read or watch our video on the topic. Simple, right? ;)

Step 1: The creative brief

We start with a creative brief. Think of it as a first date, minus the romance (but we’ll bring a candle if it makes you feel better). We want to get to know you and your brand. It’s a great time to answer all of your questions and concerns, walk you through video marketing strategy and figure out more about your needs, the content of your video, the visual aspects and so on.

Step 2: Script writing 

Our script marvel starts writing. We’ve learned all about you during the creative brief, and now we dig even deeper to get your message across convincingly. If the video allows it, we’ll also add in a dash of humor that appeals to your in-crowd.

Step 3: Voice over

We select a voice-over, unless you’ve chosen to work with text-on-screen. Giving your brand a strong personality is crucial. Do you want to come across as solemn, bubbly, knowledgeable, calm, excited? We help your brand speak! Read more about picking the right voice talent here

Step 4: Storyboard

Storyboard time! After you’ve approved the script, we will bring it to life with the power of…simple sketches. At this point, we show you a solid concept for what your video is going to look like.

Step 5: Illustrations

Once we ace the storyboard, we put our magic illustrators to work. They transform stick figures into full-fledged illustrations and give you a better idea of the look and feel of your video.

Step 6: Animation

We bring out the big guns! Our animators get their groove on and turn your colorful designs into moving images. Whoa!

Step 7: Sound

The finishing touches. This is where your video truly comes to life. Don’t underestimate the power of sound. A good soundtrack with fitting sound effects takes your video to the next level.

So that’s how we do it! Wanna see if we’re a match? Fill out the form below and our lovely Elke will give you a call!

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Tags: Strategy