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3 Big Takeaways from Our Video Distribution Guidebook!

Video distribution doesn't have to be head scratching hard. In our latest Distribution Guidebook, we cover the best practices for spreading your video online via social channels, email, and more! Here are the top three learnings you need to move forward in sharing your video with your target audience and seeing a nice return on your video investment! 

1. Video production is only half the work. πŸŽ₯

It's time to rethink the process for making business videos. Video distribution shouldn't be an afterthought! It's a misconception that a high-quality produced video is the end of your video journey, because actually it's just the beginning! An intriguing and effective video deserves to be seen, but that's where a smart and mapped out distribution strategy comes into play. A strategy could mean choosing the the right social channel or combination of channels, setting the right KPIs, hosting it on the right business video sites, and more.

2. Specifying your audiences is key. πŸ”‘

A bazooka approach isn't the way to go and this is especially true with video ads. Depending on the platfrom, you can go about it several ways. If it's a paid advertising campaign, you want to make sure you narrow down your targeting to make the most of your money. Take YouTube for instance: it provides a large variety of targeting options. But remember, you don’t need to get your ad in front of everybody – just the people interested in what you have to offer. Sports fans around the block. The foodies, fashionistas of the world...You name it, they're online!

3. YouTube isn't the only business video hosting site!

No, YouTube isn't the only place to host your videos! There's a handful of great hosting sites that offer different things for distributing your video online: Wistia, Vidyard, YouTube, and more. Depending on your budget and what matters most to you, you can have more or less player customization, analytics different CRM integration, and more. For example: 

Wistia Pros:

  • Highly customizable
  • In-depth analytics 

Wistia Cons:

  • Not searchable like YouTube
  • Can be costly

Learn all the insights you need to know to make your video successful!

Download the Distribution Guidebook!

Tags: Distribution, Marketing