In honor of World Storytelling Day, we want to throw a fun fact your way. Did you know our brains are hardwired for storytelling? It’s hard to imagine, but over 25,000 years ago we were etching drawings on the insides of caves. Besides the cave part, not much has changed today! Storytelling is still one of the most important ways we communicate with each other. As a brand, telling a captivating story is a perfect chance to reach your audience, and it’s a chance to make a lasting connection. From a marketing perspective, telling stories also helps people crave your product or service on a human level, making them more likely to convert. But visual storytelling? That packs the extra punch to create an emotional link, the powerful secret sauce to making someone more likely to buy your product or service.
Here are 5 companies using visual storytelling to connect with their customers and to go beyond being just a product:
Airbnb is a great example of a company that goes beyond brand and is about an experience, a story. They’ve even dedicated an entire YouTube playlist to showcase their community of both guests and hosts. This humanizes their brand while also highlighting the people who keep their company thriving – their members!
You might not relate Google with heartfelt ads, but here you have it! This heartwarming story takes on the sad reality of separation during the India-Pakistan partition in 1947. Google Search helped reunite two old friends after decades of separation in a story that’s compelling, emotionally powerful, and not the usual way of thinking of the world’s largest search engine.
Nike is no stranger to storytelling in a big way! They evoke powerful emotion with the whole package: great visuals, moving music and a great storyline. This ad is a perfect example of how dedication and drive are the focus of the story, not Nike products.
Samsung debuted this ad during the 2016 Rio Olympic Games. It’s the kind of ad that grabs you from the start and pulls you through all the way to the end. Sure, there’s earbud product placement mixed in, but it doesn’t hurt or take away from the story one bit.
What makes this video so impressive is that it doesn’t mention GoPro or its cameras even once. Instead, we get to see how beneficial the product can be in action, how life’s most extraordinary moments are captured with their cameras. It’s the perfect example of a company using video to ‘show, not tell’ what makes them unique. Plus, who doesn’t love kittens? 😉
Storytelling with video does amazing things for your brand. It increases engagement, encourages social sharing and creates conversation around your brand, both on and offline. So, what are you waiting for? The best stories deserve to be told with video. Want to see how we can bring your brand’s message to life? Reach out and we’d be happy to help!