Holidays are a perfect time for companies to use the power of Video Marketing to show off in a fun and festive way! Take Easter
1. Hotel Chocolat & Beau the Bunny 🐰
Hotel Chocolat takes a dapper approach to Easter every year. Since 2014, Beau the Bunny has been making a tour around the UK giving away thousands of chocolates to lucky bystanders. The videos are fun to watch and usually involves a prize of some sort. Highlight videos are then made each day and uploaded to YouTube to show off Beau's tour around the city.
2. Tesco Food Love Stories
This particular video series highlights the personal aspect of Tesco and its employees. These videos are heartwarming and tap into the artisanal pride behind Tesco products and the people who make them. "I'm constantly checking to make sure the product is the best it can be. I'm a chocolate geek, and proud of it."
3. The Co-operative Food
This video is part of a larger series of videos called "
Meet the 300 foot tall Giant Hen! Bringing this fictional character to life was a huge production! The video was well received with 650,000 views on Facebook and 3.9 impressions of #GiantHen.
Talk about Anti-Easter! We got a kick out of this video because it took a risk. Lidl went for a less conventional video marketing campaign for Easter as part of their Surprises series. Just watch and see. A for