There’s nothing more relevant in the online world than video. Ever since the first viral YouTube burst onto the scene in 2012, audiences have evolved fast and their interaction with video is changing even faster. Video isn’t just a hot trend on its way out, but the future of online content as we know it. As producing high quality video became easier and more accessible to make, video content drastically changed the internet’s DNA. From short and snappy social videos to live streaming, the overwhelming success of video has captured the attention of companies in viewing content as an amazing converting and communication tool, a must-have for any content and marketing strategy.
Over the last six years, video’s popularity and presence has skyrocketed. 🚀
Let’s take a look at the numbers:
* Global internet traffic from videos will make up 80% of all internet traffic by 2019.
* Videos under five minutes in length account for 55% of total video consumption time on smartphones.
* 4X as many consumers would prefer to watch a video about a product than to read about it.
* Facebook users spend 3X more time watching live videos than traditional videos.
* The average user spends 88% more time on a website with video.
Video hits the digital sweet spot because it meets viewers and consumers halfway. These days, with a staggering sea of content to be consumed, video is the easiest and best way to engage viewers in their fast-paced lives. If brand’s - B2B, B2C - want to connect, handsdown, video content is the best way. (Afterall, 45% of internet users watch an hour or more of video each day!)
1. Our brains: video vs. text
What are you more likely to remember? A stunning video or a full page of text? Unless you have photographic memory, you’d probably choose video. As it turns out, humans are visual creatures who retain more information than when they read it. Not only do we retain images better, but our brains process them faster, a whopping 60,000 times faster than text.
2. Internet traffic is being taken over by video
*By 2019, 80% of the world’s internet traffic will be video
There’s a few factors affecting global internet traffic in the coming years. With an increase in the number of people who will be connected by 2019, this makes perfect sense. An estimated 50% of the planet will have access to the Internet by then, with a large number of devices accessing the web. Cisco estimates this will be a number three times higher than the global population.
3. People connect emotionally with video
*71% of buyers who see personal value will purchase a product
Contrary to popular belief, purchasing decisions are made using the heart, and with less of the brain. Although you’re selling a product or service, customers are humans, and appealing to their emotional side is a crucial. Be funny, be touching, but above all, show the human side of your company because trust is key to gaining loyalty for the long term.
4. Competitors use video, so don’t fall behind
*86% of online marketers use video content
It’s not just a niche collective of companies using videos anymore! Industries and sectors of all kinds are benefiting. From HR to Finance, companies are using video to recruit, educate, inspire, and more. The uses for video are endless. If you want to stay up with competitors in your industry, use video to stay up to speed and relevant.
5. Share-ability is unmatched
*92% of mobile video consumers share videos with others
In the digital world, video is the ultimate word-of-mouth. And in an online eco-system where people are willing to share content they love, video is the most shared medium. Content sharing is more likely to happen with video, and sharing is the currency of engagement across social media platforms like Facebook and Linkedin.
6. Video brings your products to life
*After watching a video, 64% of users are more likely to purchase a product online
Are you a B2C company? With the advent of e-commerce, video and product purchases go hand in hand. The fact is, consumers are more likely to engage with your product after seeing it in action. Video is a super interesting way to promote your brand and product online, and might be exactly what you need to tip the scale for your customer if they're on the fence. Are you a B2B company? Video is especially useful to explain abstract and complex ideas in a simple way.
7. Google loves video!
*When you use video, you have 53 times more likelihood of ranking on the first page of Google
When it comes to search engines, Google owns the internet. Google also owns YouTube, and it ranks relevant videos higher than articles on the internet. In terms of far reaching exposure, video is taking over and will get your company found much faster. Tip: It’s important to include clear metadata with your video.
8. Video helps build trust and can manage PR crises
Like we mentioned before, being able to see the people behind your company through video creates a sense of trust. If you’re looking to hire, showing the friendly faces of the people at your company instills trust within the viewer and work wonders that a press release just can’t. Or if your brand is struggling with a common misconception or PR disaster, live video is the perfect way to be sincere and manage the fallout.
9. It’s the most personal medium
36% of online customers trust video ads
Personal is powerful. There’s something about seeing the faces behind a company that allows customers to feel like they know you before they step inside your office or pick up the phone. Video evokes emotion. This part is crucial, because building a personal bond and trust with your customers is key to forging a relationship that lasts beyond one purchase or a fleeting interaction.
To say video is relevant is an understatement! Statistics far and wide prove video's impact and relevance in the digital landscape. So go ahead and get to harnessing that video power!
Get in touch with our Video Marketers to see how you can get your own Video and Video strategy!