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Battling the War on Talent with Personalised Video ๐Ÿš€

At StoryMe, weโ€™re always on the lookout for new talents to join the team. However, with a war on talent thatโ€™s more heated than ever, it can take precious time to hire the right people. โฐ Thatโ€™s why we needed a new way to attract top talents faster. And we're not the only ones who could use a more efficient way of recruiting! After working with HR professionals in all kinds of different industries, we know this war on talent is a war we're all battling. ๐Ÿ‘Š So scroll on to learn how we can help! 


Our solution? 

We really believe in the power of personalised video, because it engages on a one to one level by adapting the content a viewer sees. That's one of the reasons why we recently started using it for our recruitment campaigns. Candidates expect relevant and personalised communication from employers, and thatโ€™s exactly why using hyper targeted elements has proved so effective for hiring new talents and retaining existing onesIn fact, personalised videos can increase the click-through rate on a job ad with up to 164%. It grabs the attention and makes the right people click, so of course it speeds up the hiring process!   

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How it works 

Available data such as name, location, job title and even profile picture can be scraped from someoneโ€™s public LinkedIn profile* and inserted into a personalised video. These personalised videos are then available for you to push on LinkedIn or other social channels, or you can even share it directly via Whatsapp or E-mail! This basically means you only need to create one video with a few adaptable fields, and you can use it to target an unlimited amount of relevant profiles


*This data is publicly displayed online, which is why you're allowed to use it for a limited amount of time.

Case video: How we use Personalised Video for Recruitment


Get in touch to dive deeper into Personalised Video for Recruitment.


More ways to use Personalised Video for HR 

Personalised video can be used for much more than just recruitment! It can also work really well for internal communication and onboarding, for example. We've even seen personalised video work for employer branding!

Curious? Head to our personalised video for HR guide to learn all about using this engaging video type for different HR goals. 






Tags: Trends, Video Marketing, HR