The importance of using video for employer branding
In today’s market, a distinct and fresh employer brand is super important to attract and retain top talent. Applicants are more likely to feel a connection to a company through video than with a boring job ad. Think of a video as a tool to showcase your company's unique brand and culture before someone steps one foot in your office. What are your core values? What do you offer prospective talent that no other company does? Package that it-factor into a video and you're halfway there. At StoryMe, we knew it was important to show applicants what it would be like to join the team, as well as what it would take to be a good team member. Video is a super human and engaging way to do just that!
Video Tip:💡Let your CEO, President, or Founder give their vision for the company and inspire applicants in their own words.
Take a look at Sales life within StoryMe.
Why you should be using video to hunt for top talent!
Did you know it takes 45 days on average to fill a vacancy? Or that job ads featuring video are viewed 12% more than postings without video? Plus, video emails are a welcomed gift for an HR recruiter's inbox full of CV PDFs.
What do these stats mean? Finding the right people takes time, energy, and money. Video increases your chances of finding the right people faster! Here at StoryMe, we use Whatsapp as a tool to screen candidates early on in the hiring process. Interested applicants send in a one minute video talking about themselves and why they're a good fit for the job. Because the videos are made on the fly, it's a perfect way to get a feel for the applicant, their motivations, skills, and their personality. These videos can also be forwarded to the hiring responsibles who aren't always available to join interviews.
Video Tip:💡Another added bonus of using video is that you open up your company to global talent!
Two current StoryMe employees made the following videos. Andrea and Leander found creative and fresh ways to get our attention and show off their insane talent. (I mean, how catchy is that song?)
Once you find the candidate of your dreams, they've signed their contract, and they've started their first day, it's time to get them up and running and acquainted with the way of working at your company. Save everyone's time and energy and cover the on boarding basics with video. It could be a simple hello video from the CEO or founder, a video explaining how to set up an email signature, request holiday time, and all the other things you can think of that need to be taught in the first few days!
- Software, tools training
- Email set up
- Knowledge hand off
Use video to smooth out internal communication 📣
Using video to hire external talent seems obvious, but don't forget about the talent you already have! Improving internal communication within your company with video is an easy win, simplifies the communication process and ensures your employees are in the know when it matters most. For instance, when HR policies change, keeping everyone on the same page is more important than ever. Stay clear and transparent to keep everyone on the same page; this could mean sending out a personalized video to employees who excel at their work, updating the team on role changes as they happen, and the list goes on.
These are just some ways to get started with video in your HR processes. Don't be scared off by the idea that videos have to be highly produced and expensive to make. As with anything video, not just video in HR, chances are much higher that people will connect with whatever it is you have to say, sell, or offer if you're authentic.
Reach out to learn how your organization can use video in HR!