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4 Tips for More Engaging and Successful Facebook Content!

Video content creation is booming but there's only 24 hours in a day! Maybe you already know that video is essential for your business, but you're not sure of the do's and don'ts. Jordan chats with Niels Chabot from Facebook at VFC about how companies and brands can stand out in a world where attention is shrinking! Watch below!

4 valuable video tips for Facebook

Not so long ago, it was estimated that users watched an estimated 100 million hours of video per day on Facebook. With numbers like these, it's important to consider the following!

1. Make sure you capture their attention. The first 3-5 seconds are crucial to grabbing your audience's attention because the average retention time on a video is so, so short. It's best to make use of those precious seconds!

2. Optimize video for a sound-off experience. Most people experience Facebook with sound off! Don't you? So it's important to use captions, text layovers so that no matter who thumbs through their feed they can follow your story.

3. Frame your story for vertical. 75% of users watch content vertically on their mobile phones! Use the total architecture of your smartphone and shoot vertically. This will increase the chance that someone will watch more of your video, impacting your video's overall outcome. Who doesn't want that?

4. Try, play, test, learn. Staying up with the fast changing video environment means you should keep testing and learning! Even in short formats, you can make a big difference and help your brand stand out from the clutter!


Want to discuss some easy Facebook video wins for your business?  

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Tags: Distribution, Strategy, Marketing