Video First Conference isn’t a cookie cutter corporate event! Professionals from all industries are impacted by video in our digital world today, and Video First is a place to learn all the most relevant trends and tools to step up your business efforts in 2019! We know attendees will benefit from our amazing speakers this year, so here’s a preview of the five main things you’ll learn at Video First on November 22nd.
1. Video is changing rapidly; are you keeping up?
The importance of video today shouldn't be understated! We'll start off the first half of the day looking to the future of video with emerging trends like interactivity, reasons you need to modernize your advertising approach, the takeover of social video, and more! Speakers from Facebook, YouTube, StoryTeq, and more will take the stage to get into the meat of video strategy today.
2. The stunning science behind video engagement
At Video First, you'll learn how video taps into a real engagement gold mine. Jennifer Quigley-Jones from Digital Voices will talk about how singular campaigns will need to shift to brand's needing multiple videos per week to grab attention. On the science side of things, Roeland Dietvorst from Alpha.One will even dive into the neuroscience behind engagement and how our brains are naturally hardwired for engagement.
3. Optimizing your marketing funnel + original storytelling for social video
Marketing teams will discover there's a wealth of knowledge to take advantage of at Video First! Beginners will learn how to get started with video in marketing from Ayesha Mittal of Buzzfeed, and Alvin Hussey from The Hook will teach you how great storytelling and social video will help you stand out from your competition and drive the right people to your brand.
4. Sales: More revenue and the future of buying
When the name of the game is revenue, video is the best way to earn and improve the relationship you have with your customers! The sales sidetrack will feature Michelle Hung from ASOS and Steve Callanan from Wirewax to talk about the future of online buying and how interactive video will play a monumental role in that.
5. Cover all your HR bases for HR 2019
Recruiting, onboarding, and internal communication are the three main pains of an HR manager. Luckily, we'll have an entire sidetrack dedicated to discussing classic HR issues and how video can streamline all your efforts! Don't miss Tom Ruijgrok from BlueBillyWig as he talks about the interactive video approach you can take to recruit more effectively next year.