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Your #1 Video Strategy Blog!

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The possibilities of Live Video for your business 🎥

Once you've jumped over the first hurdle of realizing you need video for your business, the creative fun is just beginning! Depending on what you need to communicate and what goals you need to achieve, live video can be just what you need. Here's a breakdown of the possibilities! 💥


Live Action Realness 🎥

Let's start with the obvious. Live video is the real deal, allowing you to humanize whatever story you have to tell or sell. Because live video is naturally humanizing, it helps you get up close and personal with your viewers. Live video helps you convey passion, resilience, humor, authenticity, and more! That's why it's great for: 

With a slick brand story and feel, some products or services also deserve to be shown as they really are. Have features so fancy they deserve a close-up? Want to show off how great your product is? Live is perfect to immerse your audience with impressive design, brand ethos, and communicate ease of use. Consider using live video when you're thinking of video types like:

  • Product promos
  • USP Highlights
  • Product tutorials
  • Case studies
  • Branding videos

Live Video Examples

You can still get super creative with live video! Take this stunning McAlson boxer teaser.

 Live video puts a face to their employees and highlights their work environment.

An email video signature gives people the feeling they know you before they meet you!

For more of our latest live projects, watch this showreel! 

As you can see, we've used live video in all types of industries and for all types of topics! Want to get
more insights on using live video for your industry? There are plenty of cases to get you inspired: 

  • Kipling used live video to launch their new products 
  • IMEC used live video to recruit technicians in a unique way
  • Renewi uses live video for their internal communication 
  • Liantis used an interactive live video combined with animation to promote their tools  


Need help choosing the right visual style for your next campaign? We can help!

Talk to a Video Strategist!



Tags: Strategy, HR, Sales, Marketing