The Challenge

Create engagement through a competition to win 1 year of free Doritos.

The solution

We made a whole series of snackable videos in vertical and square formats to target Doritos' audience on social media. The videos show off the bold new flavours, as well as convincing them to take part in the competition. Some of the videos were also interactive, inviting the viewer to "tap to add flavour", which would then show a new flavour.