The Challenge

Promote Greenway's new burger among a sceptical, meat-loving audience.

The solution

For this video project, we went next level and offered to organize a test tasting during our teambuilding weekend. We didn't tell anyone that these burgers were vegetarian, and secretly filmed everyone enjoying the burgers. We then set up an interview corner where we revealed that they were actually vegetarian and then filmed their honest reactions.

The result

An authentic video that could trigger even the biggest meat lovers!