Knokke Heist

The Challenge

Knokke-Heist's mayor came to StoryMe with a challenge to convince locals to sign a petition against a test island that would disrupt the environment and affect the socio-economic balance of this coastal city. Watch and see why the city thinks it would be a major mistake to go through with building this test island.

The solution

Sparking change with an inspiring animation video! We didn't want it to become a dramatic and negative video. That's why we went for a poetic and subtle animation video, in which the impact of the island and the need to protect Knokke-Heist is portrayed in a way that appeals to every resident. We included a clear call to action at the end to motivate people.

The result

The video was shared on Knokke-Heist's Facebook and LinkedIn pages to inform and convince the public. The clear call-to-action at the end of the video ensured a high click-through to the landing page. On Facebook alone, the video got more than 15.000 views and lots of engagement!