As a hip global retail brand, Kipling understands the power of video! Kipling wanted to strengthen its online presence and attract a new generation, so they needed new videos that would appeal to their target group.
Marketing + Sales
Kipling had several new bags to bring to life in their visually stunning campaigns this summer: The Art, BeSeen, and New Classics.
Check out the behind the scenes story:
By trying two different approaches, Kipling & StoryMe could create two entirely different vibes to highlight their products. The 90's vibe appealed to the adult target group, while the cool evening videos with luminous backpacks got their younger target group excited to choose Kipling!
Both target groups engaged a lot more with Kipling's video content & Kipling noticed a significant increase in sales
BNP & StoryMe co-created a Video Strategy plan ranging from Employer Branding, Product explainers, Social Video, FAQ-videos and Onboarding to E-learning Videos.
Audi took a unique route on the road to recruitment! Before building their first electric vehicle, they made a testimonial video showing their current talent to attract new employees.