This video was created at the height of the Covid pandemic when people could really use a pick me up.
This video was created at the height of the Covid pandemic when people could really use a pick me up. The underlying goal was to show Fujirebio as a partner in the fight against COVID-19. But the real challenge was crafting an emotional video that gave the viewer hope, without downplaying their daily struggle.
This video proved that a compelling, visual story has the power to make people stop scrolling and watch a video all the way through. While the message of the video emphasized the importance of getting tested, it also created awareness for Fujirebio, which was only mentioned at the end.
The concept of time plays a big role in this video because COVID-19 has had a different impact on people depending on their profession. While the healthcare sector was doing massive overtime, the hospitality industry was at a standstill. It was important to recognize this fact at the beginning of the video because that’s how people felt. It allowed the audience to identify with the message of the video.
The use of a projector allowed us to contain the filming of the cast to one location. We didn’t actually have to put people in front of an airport, or a class. Still, the choice to use a projector on set was an artistic one. By putting our cast in front of a projection, it showed the distance between the normal and the “new normal”. It created a sense of nostalgia, of longing, of hope.
It’s difficult to give tangible results or even measure your campaign when you don’t actually have any real KPIs. So besides the overwhelmingly positive comments from the viewers on the videos, the best we can do is share the excitement of the client. On LinkedIn alone, the video was watched 72.023 times in the first few weeks after release.
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