Gilead - 40 years of HIV, a video series

The challenge

690.000 people die of AIDS each year

Gilead is committed to the combat stigma, discrimination and health disparities surrounding HIV. That’s why they wanted to take the opportunity of the 40-year ‘anniversary’ of AIDS to generate awareness. We created a mini-series for them which they planned to roll out starting early 2022.

The solution

In eight compelling interviews, we tackle the evolution of HIV and AIDS.

How it was perceived.

How it was used to vilify certain population groups.

How education is the first step towards eradication.

Authenticity is key

The strength of this mini-series lies in its authenticity. We speak with real experts, real AIDS-research pioneers and let them talk about their experiences.

Location location location

Instead of going location hunting, we purposely interviewed the researchers in their own offices. This environment clearly showed how big their focus was on their work.

Footage from the past

We use archive footage and audio fragments in combination with animation to visualize the timeline. The goal here was to create immersion and to show how every topic has its place in time.

The result

The mini-series helped bring the topic of AIDS back into the public eye, encouraging patients to speak up about their disease. It gave them more confidence to advocate for the care they deserve.

Check out our compilation video!