The Beautiful After Breastcancer Foundation

A succesful campaign to raise awareness and funds for research and practice of reconstructive breast surgery.

Client

The Beautiful After Breastcancer Foundation

Sector

NGO

Goal

AWARENESS

The challenge

The Beautiful After Breastcancer Foundation (BABC) was established in 2011 to raise awareness and funds for research and practice of reconstructive breast surgery.

The main goal of the Beautiful After Breast Cancer Foundation is to create more awareness around being well and feeling well after the diagnosis of breast cancer. They focus mainly, but not exclusively, on the period after oncological treatments. They go further and want to make a reconstruction of life instead of ‘just’ the reconstruction of the breast.

That’s why BABC needed a video. To make people aware of breast cancer and the way people look at the disease and to inspire people to support the BABC Foundation.

The solution

For this project, we immediately felt it was important to play with emotions.That’s why we came up with the idea of telling the story of somebody with breast cancerthrough the eyes of a child whose mother was diagnosed with the disease.

Cancer isn’t an easy topic to talk about and it’s a subject most people want to avoid. Makingpeople who are diagnosed with the disease feel isolated. That’s why it was important to havesomeone from the close vicinity telling about the disease. The innocence of children is theirwisdom. Honest and simple, without mincing words. The simplicity of the way they look at ahard-to-grasp concept as cancer can feel healing.

That’s how we wanted to show the vision and mission of BABC. A positive message, lettingpeople know that they are not alone and that there are organizations you can rely on.

The result

After the series was released, BABC noticed a significant increase in awareness and support for its foundation. We saw an increase of +240% more visitors online and wanted to know more about their foundation.

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