Vlaams Instituut Gezond Leven - Peulvruchten

The challenge

From tasty lentils to colorful beans to chickpeas... Everyone knows vegetables are healthy. But healthy doesn't immediately equate to cool or hip... Nor are they the first ingredient you think of before you start cooking.

And since books are not hip these days either, we needed a video that would make legumes known to the general public while convincing them that they are hip and delicious.

The solution

What better way to discover something than to create a documentary? We developed 30-second animated documentaries that were perfect for social media.

The result

Like the different legumes, the videos were equally enjoyed by the public. The videos were viewed 210.192 times in the time the campaign ran over social media and their website.