Vlaeynatie uses the power of video for their employer branding

Create a high-end employer branding video that isn’t just another company video.




Heavy Industries


The challenge

For Vlaeynatie, we were tasked to make a company video that doesn’t feel like yet another company video. The video needed to be high-end, smooth, and emphasize innovation without losing touch with the human aspect. So, we set things in motion

The solution

Besides keeping the story a bit cheeky, the biggest contributors to the success of this company video were the use of drones and animation.

Pristine aerial shots

Drones allow us to get an aerial overview without having to use expensive cranes. Their added value is huge as they can even be used to create fluid shots within the factory. The only downside is getting the right permits and finding a decent “drone driver”.

For this video, we decided to combine our drone shots with animation to give the video its unique feel and flow.

Flow of motion

After the live video was shot and the edit was made, we guided the audience through the video by making smart use of animation. Since Vlaeynatie is in logistics, this seemed like the ultimate way to show the viewer how product comes in via waterways and roads, goes through production and ends up with us.

The result

The result was a company video that stood out. Besides being the face of the company, the video also helped attract over 350 applicants per vacancy!

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