Inspiration
workshop
Video is great, but understanding video is even better.
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/6463262ddf7e3d7101deaa61_Workshop_4.webp)
(01) — workshop objectives
Today you
- know that video is the best performing type of media
- have heard a lot about video but don’t quite know how it fits your marketing approach
- want to know how video can be valuable for your brand, product or service
- feel you’re stuck in your way of thinking and need fresh eyes to look at your video content
- need some good insights on video trends
You will be able to
- understand the value and potential of video
- use the many cases and video examples of the day to kickstart video ideas
- add relevant video content that reaches its goals to your marketing plan
- spot opportunities to better your communication and stand out
- know how your competition is presenting themselves and how you can differentiate
(02) — what to expect
Before
Before we can get started we need some input from your side. What you would like to achieve with this workshop?
Let's ask some questions
- What type of sector are you in or do you need video for?
- What kind of video do you need input on? For both topics and formats. E.g.: Employer branding = topic & E.g.: Recruitment video = format
- Does this request fit into a larger content or marketing plan?
- Who is or are your target audience(s)?
- Are there any specific video formats, channels or examples you want to discuss or get insights on?
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/648862a69e38283a42aa47f2_DSCF8037.jpg)
(02) — what to expect
During
Get inspired and discuss these insights with your team during the workshop.
Content
- Interesting examples and cases relevant to the topics and video formats you want to discuss
- Insights on how to implement these topics and formats in your marketing communication
- Video trends and insights
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/6489b13ba58b7e021d609976_DSCF8081%20(1).jpg)
(02) — what to expect
After
Receive
PDF export of the workshop with all the exercises and answers of you and your team.
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/647f1d4375be51cb4b4b4867_Manifesto_2.jpg)
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/648862a69e38283a42aa47f2_DSCF8037.jpg)
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/647f16b2b757c44c5fe79a23_Team_1.jpg)
![](https://cdn.prod.website-files.com/6421aad5ec22a5cd309ce356/647f1d4375be51cb4b4b4867_Manifesto_2.jpg)
(03) — practical
Practicals
Duration
Team
Location
Food
Half day
2 StoryMe'ers
Our Ghent office or yours
Breakfast & lunch
Participants
Amount
Max. 8 participants
Our team
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/6502d3d8c8ee4a72fd56fb92_Amber_presentatie_full_2023.jpg)
Amber
Creative Brand Strategist
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/647de612cc2c48ea96c18021_Koen.png)
Koen
Art Director Animation
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/647de624a19888274538ea21_Dries.png)
Dries
Art Director Film
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/645370e5656ca847894fe46f_Christine_presentatie_full.webp)
Christine
Senior Producer