Let's ask some questions
- What is your need/goal/KPI's? This can be more then 1 objective
- What sector are you in and/or will your videos be in?
- What kind of video do you need input on? Specific kind of video? E.g.: Instructional, Newsletter, Social, … Or the whole marketing plan?
- Does this fit into a larger content or marketing plan?
- Who is the target audience of the content you want to discuss?
- On what channels are you active today?
- Competitor analysis, content analysis and target audience analysis
- Creation of a content plan based on your main topic of the day
- Setting up relevant video & campaign KPI's Best practices on (specific) communication
- Best practices on (specific) communication Channels
- Video formats to nurture and accommodate your goals
- Examples and cases relevant to your topic or existing marketing plan
- PDF export of the workshop with all the exercises and answers of you and your team.
- A post-workshop recap document that summarises the main focus and conclusions of the day so you can define next steps.
Our Ghent office or yours
Breakfast & lunch
Max. 6 participants
Creative Brand Strategist
Art Director Film
Head of Production