BREEX
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/64be8502a4735b35266bc722_rsz_1screenshot_2023-07-06_at_110405.png)
Leads
Film
Client
BREEX
From website creation to administration, BREEX lightens the digital workload for tradesmen and SMEs. Only, they lacked awareness. So we created a series of sketches featuring plumber Kenneth. Because for some reason all tradesmen are named Kenneth. Each video exaggerates a recognizable situation. The point was to get a chuckle out of our audience. Because humor sticks.
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/64be8534310bd687af9bcc23_Screenshot%202023-07-06%20at%2011.02.09.png)
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/64be8542e76f3bf2fa3b033c_Screenshot%202023-07-06%20at%2011.01.06.png)
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/64be854df1b1912654bab312_Screenshot%202023-07-06%20at%2011.00.35.png)
It pays to be prepared. Especially when your actor turns out to have a fear of falling. We had to quickly replace our pre-planned unicycle scene. And that’s why you always have back-up scenes on hand.
![](https://cdn.prod.website-files.com/6426a41712747bacdd903213/64be955196b9a72cb2c66f3b_rsz_screenshot_2023-07-06_at_110141.png)
(02) — Subtitle
To make the campaign complete, we even created a radio ad. Here too we kept it real. Spoiler: tradesmen drive a minivan and, in Belgium, there’s always a traffic jam somewhere.
(01) — credits
CREATIVE DIRECTOR: TONE DE COOMAN
HEAD OF PRODUCTION: TATIJANA ĆULUMAREVIĆ
PRODUCER: EMMA KEYMEULEN
ACCOUNT MANAGER: TOM STAELS
ART DIRECTOR: KAREL VERPOEST
SCRIPT: KOBE VIAENE
SOUND: THOMAS LAMBRECHTS
EDIT: IBRAM UYTTERSCHAUT