Plan International

Film

Leads

Client

Plan International

A lot of people don’t know that part of their heritage can be donated to a good cause. For the non-profit Plan International, we developed a unique campaign that would highlight legacy donations in a positive context. Communicating about someone's will is not an easy task. The subject is sensitive and the target group is not always easy to reach. Nonetheless, it’s something very important to be concerned with. If you do it right, it will last forever.

Everyone needs people behind them in their lives. Yet many people don't always have the same amount of support. By including Plan international in your will, you become part of their constituency and part of the support they need. That’s the idea behind the video, a heartwarming story in which we see people supporting each other full of passion and happiness, which is also the purpose of Plan International.

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To reach the target audience even better with the campaign, offline campaigning was also carried out. StoryMe designed digital video cards that were sent to the target audience by post. The results? Three months after release, 8431 people made an appointment put Plan International in their legacy.