We knew the first scene had to grip the audience. The link with WWI needed to be made instantly. The grave of an unknown soldier is a staple in the Flanders Fields region and thus the obvious choice. The story then moves to a location where the remnants of war are still apparent, serving as a testament to the battles that took place. Visualizing a figure walking through a field filled with poppies is an element we definitely wanted to add to the script as well, mostly to emphasize the contrast between now and then. Finally, we tried to keep the story authentic by showing someone holding an old photograph of soldiers in trenches, painting a picture of how it used to be and how it appears now.
The highlight of this video is Carola Oman's poem "In the Ypres Sector”, which she wrote after witnessing the horror of WWI herself.
(01) — credits
Creative Director: Tone De Cooman
Head of Production: Tatijana Ćulumarević
Producer: Emma Keymeulen
Account Manager: Tom Staels
Art Director: Karel Verpoest
DOP: Bert De Graeve
Editor: Ibram Uytterschaut
Script Writer: Kobe Viaene
First AC: Zeno Dockx
Drone: Cédric Jacques, Tomas Hoste
Edit & Grading: LesMecs
Sound: Leander Leenders, Thomas Lambrechts
Sound Engineer: Willem Lecoutere