Integrating nature into an industrial setting was quite a challenge. Natural molecules are difficult to shoot, and while the production plants are impressive, they’re a bit too clinical. So we combined them with footage of the raw materials, rapeseed and sunflowers!
To highlight production sites and people from all over the world (and to keep the budget manageable), we made use of local camera crews. Our art director stayed in close contact with them to safeguard the overall feel of the video.
(01) — credits
CREATIVE DIRECTOR: TONE DE COOMAN
HEAD OF PRODUCTION: TATIJANA ĆULUMAREVIĆ
PRODUCER: EMMA KEYMEULEN
ACCOUNT MANAGER: MARTIN CALLEBAUT
ART DIRECTOR: AÄRON BEYERS
SCRIPT: KOBE VIAENE
SOUND: THOMAS LAMBRECHTS
EDIT: IBRAM UYTTERSCHAUT