World Padel Tour

Mixed

Animation

Awareness

Client

Sportero

This case is a perfect example of the magic that can happen when our team receives full creative control. In order to promote the World Padel Tour in Brussels, Sportero wanted a teaser video that would amaze their fans. “Do what you do best”, they said. So we set out to create 25 seconds of raw power.

We didn’t want the video to become the event’s itinerary. Instead, we wanted to create a ‘wow effect’. A dynamic, powerful trailer that you can watch over and over again. For this teaser, we chose to work with mixed media. We combined live footage with 2D, cutout, and typo animation.

(02) — Subtitle

Since we only had 25 seconds to work with, getting the flow of the video right and focussing on entertaining transitions was crucial. For this teaser, we chose to work with mixed media. We combined live footage with 2D, cutout, and typo animation.