ASMR is all about triggers, both auditory and visually. By going all-in on aesthetics, and slightly tweaking the Lyreco tagline, the concept was crystal-clear from the first frame. This enticed a curious audience to click and watch our 30-second teasers.
The video had to have strong visuals if we wanted people to click on our videos. So we decided to re-create the office feel within an ASMR setting. To do that, we created a strong, vibrant color scheme.
(01) — credits
Producer: Cedric De Maré
Account Manager: Jeffrey Jones
Art Director: Dries Coomans
Motion Design: Glenn Merckx, Renaat Stuijk
Sound: Iavor Angelov