Lyreco

Film

Leads

Client

Lyreco

A shredder, printer or stapler aren’t the most sexy products for an awareness campaign - so we tried a more out-of-the-box approach by going with ASMR.

ASMR is all about triggers, both auditory and visually. By going all-in on aesthetics, and slightly tweaking the Lyreco tagline, the concept was crystal-clear from the first frame. This enticed a curious audience to click and watch our 30-second teasers.

(02) — Subtitle

The video had to have strong visuals if we wanted people to click on our videos. So we decided to re-create the office feel within an ASMR setting. To do that, we created a strong, vibrant color scheme.