KickCancer

Film

Awareness

Client

KickCancer

KickCancer is a Belgian foundation that funds research into better treatments for children with cancer throughout Europe. Their goal is to make sure all children are cured by supporting scientific research, removing obstacles, and connecting people. They came to StoryMe for a video that could raise awareness and generate support for their cause.

We chose to give the lead role in this film to children who had cancer in the past. They wear adult clothes that are too big which symbolizes the side effects and adverse reactions that medications have that are often for adults and not adapted to kids. As a result, they have side effects for many years afterwards.

(02) — Subtitle

Although it was a very heavy subject to shoot, and the children had already been through a lot in their lives, the shoot was full of positive energy. That is also what Kickcancer stands for!