It’s often said that animation is useful for explaining things while live is better at conveying emotion - but that’s not necessarily true. Just look at the first few seconds of the video. Here, our audience starts as the subject of the video, which helps to immerse the viewer. Meanwhile, the use of light and depth of field help set the scene.
Since we decided to go for a testimonial-like approach, we invested quite some time in finding the right voice for our video. They needed to convince the audience, not just with what they said, but also with how they sounded.
(01) — credits
Producer: Christine Van Nuffel
Account Manager: Martin Callebaut
Art Director: Michael Backaert
Motion Design: Bavo Croes, Sebastien Deom
Sound: Leander Leenders