By highlighting how proud the employees are of their job — of their colleagues, the viewer immediately knows; these people are valued. And people that feel valued, add value.
The video heavily features hands and manual actions. This emphasizes the fact that modern window-making is a craft.
(01) — credits
CREATIVE DIRECTOR: TONE DE COOMAN
HEAD OF PRODUCTION: TATIJANA ĆULUMAREVIĆ
PRODUCER: CHRISTINE VAN NUFFEL
ACCOUNT MANAGER: MARTIN CALLEBAUT
ART DIRECTOR/DOP: AÄRON BEYERS
SCRIPT WRITER: KOBE VIAENE
SOUND ENGINEER: LEANDER LEENDERS
EDIT: IBRAM UYTTERSCHAUT