To solve this issue, we made smart use of animation. The right style can add power to an emotional message. Since we had two stories, we went for two unique styles. One testimonial was made by using cut-out drawings with a grungy feel. For the other we used rotoscoping, a labor-intensive technique where you animate over existing footage and then remove that footage.
While different styles helped distinguish the stories, they still had to feel like they belonged together. That’s where color came in. By applying the same colors to the animation as we used for our decors and color grading, we were able to ensure uniformity.
(01) — credits
CREATIVE DIRECTOR: TONE DE COOMAN
PRODUCER: CHRISTINE VAN NUFFEL
ACCOUNT MANAGER: MARTIN CALLEBAUT
ART DIRECTOR ANIMATION: Michael Backaert
ART DIRECTOR LIVE: Dries Coomans
MOTION DESIGN: RENAAT STUIJK, Kamiel Bral, Malou De Jonghe
SOUND: LEANDER LEENDERS