Galapagos

Inform

Animation

Client

Galapagos

“Integrate a set of captivating patient testimonials, but keep them anonymous.” The pharmaceutical company Galapagos wanted to stand out on a digital medical congress with an immersive story about their commitment to inflammation. But, we had to guarantee patient anonymity. Although, ensuring patient anonymity shouldn’t mean compromising on authenticity or creativity!

To solve this issue, we made smart use of animation. The right style can add power to an emotional message. Since we had two stories, we went for two unique styles. One testimonial was made by using cut-out drawings with a grungy feel. For the other we used rotoscoping, a labor-intensive technique where you animate over existing footage and then remove that footage.

(02) — Subtitle

While different styles helped distinguish the stories, they still had to feel like they belonged together. That’s where color came in. By applying the same colors to the animation as we used for our decors and color grading, we were able to ensure uniformity.