When you watch the video, the first thing you will notice are the smooth transitions throughout the video. All scenes were deliberately woven together to create a seamless experience. The energy flows of electricity and data were a huge source of inspiration for the animation as well.
Since we wanted to put as much time as possible into the motion graphics, we opted to go for an abstract visual style. Luckily, we had the gradients and iconography of Proximus to play with. This helped us develop an attractive style that’s both timeless and gave us a lot of freedom in the animation phase.
(01) — credits
Producer: Christine Van Nuffel
Account Manager: Sylvie De Couvreur
Art Director: Michael Backaert
Script: Kobe Viaene
Motion Design: Enso Studios
Sound: Leander Leenders, Iavor Angelov