To overcome the challenge of creating a future-proof video campaign, we developed an innovative approach. Instead of relying on real live testimonials, which can become outdated as employees transition out of the company, we captured audio testimonials from current employees and transformed them into captivating animated videos. Our talented animators crafted a visually stunning 90-second animated video that strikes the perfect balance between playfulness and professionalism, effectively showcasing CBTW's vibrant work culture.
This video presents the personal stories, achievements, and aspirations of current employees in an engaging and persuasive manner.
(01) — credits
CREATIVE DIRECTOR: TONE DE COOMAN
ACCOUNT MANAGER: SIMON LEPINAY
PRODUCER: EMMA KEYMEULEN
SCRIPT: KOBE VIAENE
ART DIRECTION: KOEN DE GUSSEM
AUDIO RECORDING: KAREL VERPOEST & THOMAS LAMBRECHTS
DESIGN AND VISUALS: KOEN DE GUSSEM
ANIMATION: RENAAT STUIJK
MUSIC AND SFX: THOMAS LAMBRECHTS