Audi
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Client
Audi
‘Safety First’ is the motto of Audi Brussels’ production factory. To make their safety messages stick with a multilingual workforce, we went with a universally understood form of humor: the art of slapstick.
We created the character of El Protector, our superhero who makes sure the safety rules are respected. We put our animated characters in a live setting: the Audi factory. This way, the videos were immediately recognizable for the workforce.
(02) — Subtitle
In 2022, our work was awarded with the BOCA Award for ‘Best Instructional Video’.
(01) — credits
Creative Director: Tone de Cooman
Account Manager: Yasmin Keshavarzi, Simon Lepinay
Producer: Christine van Nuffel
Script: Kobe Viaene
Art Direction: Kamiel Bral
Live Shoot: Dries Coomans
Design and visuals: Kamiel Bral
Animation: Bavo Croes
Music and SFX: Leander Leenders
(02) — Cases
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