The Challenge

McAlson wanted to increase awareness in new markets, and especially in France. The brand was already established in Belgium, but they wanted to scale it internationally. By creating new campaigns with video, they wanted to reach a new audience and eventually start increasing sales in this new area.

The solution

• We created 3 different videos to use throughout the year. An autumn video that refers to the Belgian painter Magritte (in fact it was also used as advertising before a premiere about Magritte!), a video to use during to the golf season, as McAlson has a capsule golf collection. And a Christmas video, because that's when their product is bought most as
  
• We extracted social teasers, GIFs and cinemagraphs for distribution.
  From the main videos, different formats (square, landscape and vertical) and different video types such as GIFs and cinemagraphs could be extracted. Our video distribution specialist used these to guide people from social channels towards McAlson's website.

The result

The videos were used to raise awareness, especially in France. After three months, the campaign had reached a total of 213.591 video views at a very low cost per view! According to McAlson's Manager, existing customers also reacted really positively to the videos because they were a perfect extension of the existing photograph content, staying true to the family's identity.