McAlson wanted to increase awareness in new markets, and especially in France. The brand was already established in Belgium, but they wanted to scale it internationally. By creating new campaigns with video, they wanted to reach a new audience and eventually start increasing sales in this new area.
The videos were used to raise awareness, especially in France. After three months, the campaign had reached a total of 213.591 video views at a very low cost per view! According to McAlson's Manager, existing customers also reacted really positively to the videos because they were a perfect extension of the existing photograph content, staying true to the family's identity.